US - Physical Transition 2024

Program Management (Administrative, Finance, Operations, IT)

The transition of the gift card processor is newly completed and RPG is working closely with Shell and Givex to make adjustments as needed in various aspects of the program.  High level management support includes:

  • Overseeing and coordinating data migration from Fiserv.
  • Identifying potential roadblocks and data inconsistencies from Fiserv to minimize customer impact.
  • Working with Givex on properly setting up necessary channels and data points to ensure minimal disruption to the program
  • Working with Givex to establish and customize Shell reporting requirements.
  • Changeover management.
  • Ensuring requirements and processes are executed properly.

Processor Integration

  • Develop and reestablish API Integration/changeover from Fiserv to Givex for batch and individual activations.
  • Rewrite​ website work flows and integration with Givex API for check balance and reloads.
  • Customer portal integration for purchasing and reloading (ex. Penske custom portal).
  • Rewrite fraud process flows to integration with Givex.
  • Built internal portal support to access data not available within Givex.
  • Test all services in beta and in live environments.
  • Monitor and update new challenges that occur.

Customer Service

  • Establish customer service team to support 24/7 customer care support.
  • Establish and implement new scripting.
  • System set up including IVR, CRM set up and licensing, Givex access set up, enhanced ticketing system.
  • Multi-level escalation process development.
  • Customer Service documentation of new processes and program requirements.
  • Customer Service team training of new processes. Implementation of Level II customer support. Training of new CS systems, including internal historical data portal. 
  • Report Development – enhance current CS customer reporting.
  • IVR modifications.

Card Production

  • Development and set up new design artwork, per channel specifications.
  • Card Hard Swap with Alliance partners - introduction of a variable card in 90% of stores.
  • Card Hard Swap with Shell Dealer & Wholesalers.
  • Ensure new cards meet any new law requirements.
  • New Display Consideration - opportunity to introduce a new display with processor/card change.

Reconciliation & Settlement Reporting

  • Duplicate our data process and reporting to be as similar as prior processor reporting.
  • Working directly with Givex to build Shell's necessary reporting.
  • Managing 3rd party reporting relationships.
  • Import and processing reporting on Transactional level.
  • Regular review of current Fiserv/Givex data transfer and update status.

B2B - Direct

2025 New B2B Card Designs

  • New physical card designs will be introduced, in the B2B Direct Channel Spring 2025.
  • Standard Non-Reloadable and Reloadable designs

Shell Gift Card Websites

All website banners have been updated to incorporate Shell 2.0 branding for both US and Canada. Websites currently featuring holiday imagery. 2025 consideration for updating layout to meet Shell Corporate new look.

United States

Canada (English & French)

Holiday Sampling

Marketing Campaigns 

Annual marketing calendar developed to facilitate various campaigns through the year. Including weekly email campaigns that consists of general prospecting, targeted industries, and customers. Social media advertising and weekly posts, as well as trade publication advertising and trade shows.

Focused Areas:

- Healthcare
- Education
- Government
- Automotive
- Social Services
- Manufacturing
- Financial Services
- Hospitality
- Real Estate
- Recruiting & Staffing
- Consumer Goods
- Event Services
- Human Resources 		- Incentive Programs
- Corporate Gifting
- Referral Programs
- Customer Loyalty
- Employee Incentives
- Employee Performance
- Employee Rewards
- Employe Recognition
- Employee Safety
- Sales Incentives
- Employee Satisfaction
- Employee Engagement
- Holidays

Everyday Strategic Campaigns

- Buyer Intent Marketing - $264k
- GovSpend - $184k
- LinkedIn US - $96k / 48k Impressions
- LinkedIn CA - $11k  / 18k Impressions

Sampling

US Specialty Campaign 

2024|2025 Shell Partner Engagement

Establish a campaign that targets Shell Partner Relationships and consideration for Shell support by direct engagement.

  • Launching December 2024  with T-Mobile.
  • Built distribution list of prospectives that engages recipients on the benefits of incorporating the Shell Gift Card into their incentive and reward programs.
  • Target audience includes management, sales, HR, and key decision-makers responsible for implementing/ maintaining programs.
  • Tailored messaging to meet the objectives for each partner.
  • For consideration,  introduction from Shell to direct contacts for various partners.

2024|2025 High Concentrated Shell Locations Campaigns

A campaign built around businesses that have a high concentration of Shell locations, launched October 2024.

  • Built database of businesses near high concentration Shell locations by City.
  • 4,020 businesses in 9 cities - Austin, Dallas, Houston, Chicago, Indianapolis, Columbus, San Francisco, Sacramento, San Jose.
  • Target audience includes management, sales, HR, Marketing, and key decision-makers responsible for implementing/ maintaining programs.
  • Initial CTR 12% | Sales pending.
  • Q1 2025 schedule includes Atlanta and Birmingham.

US Specialty Campaign 

2024|2025 B2B Free Shipping Promotion

A holiday campaign to increase holiday sales.

  • Customer campaign that offers free shipping for orders over $5k.
  • Launched October 2024 and will expand into 2025.
  • YTD 6k sent with 18% CTR.
  • YTD 46 orders with over $1M in sales.

A holiday campaign to increase holiday sales.

2024 Gift Card Bonus with Purchase Promotion for Shell Corporate

  • Sales campaign offering a Bonus $50 SGC with $2500 SGC purchase. Available for new and existing customers.
  • Launched November 11.

Canada Specialty Campaign 

2024|2025 B2B Direct Mail Campaign

A targeted campaign launched to auto dealerships throughout Canada, offering recipients a Mystery Amount Gift Card when calling to learn more.

  • Built distribution list of auto dealership prospectives throughout Canada (except Quebec).
  • Campaign launched November to 250 locations.
  • 19 respondents, sales team working through.
  • 2025 campaigns will expand into other industries.
  • Expansion into Quebec and in French Canadian.

2025 Trade Show & Publication Advertising Considerations

  • Expand Direct Mail promotion to other industries, including healthcare, non-profit, and education.
  • Trade show considerations including PIP Show, ISSA Show, Incentive Works, and HRPA.
  • Online Publication Advertising considerations (HR & Safety) including HR Professional Now and OHS CA.

Consumer

2025 Card Design Ideas

Examples of new seasonal and special occasion card designs.

Sample Mock Up Only

2025 Consideration - Joey Logano Wins Third NASCAR Cup Championship

2025 consideration for NASCAR Win. Can be offered to Consumers via website and/or Shell locations.

Sample Mock Up Only

2025 Consideration - American Road Trip

Sample Mock Up Only