Operations

Shell Dealer US Distribution

Shell Dealer - US Engagement

YTD - November 23

  • 2025 YTD - 53.15% (7,549) locations activated a gift card. Total 14,203 locations.

Full Year Totals

  • 2024 - 70.36% (8,955) locations activated a gift card. Total 12,728 locations.
  • 2023 - 74.70% (9,477) locations activated a gift card. Total 12,686 locations.
  • 2022 - 80.06% (10,156) locations activated a gift card. Total 12,686 locations.

Shell Dealer - Activations by Location

YTD - November 23

Card Production

As of 12/01

Channel Support Quantity Target Delivery Distribution
Dealer Holiday 1,350,000 11/14/25 11/17/25

Hold due to Circle K Redemption Issue 

Channel Support Quantity Target Delivery Distribution
B2B 1,255,140 12/10 - 12/17
B2B Custom 478,190 12/31 Immediate
Dealer Standard 3,219,000 1/23/25 Immediate Push
AAP - BHN 4,910,480 05/26
AAP - InComm 3,256,130 05/26

Total: 14,468,940