Marketing Activities

Shell Gift Card Websites

All website banners have been updated to incorporate Shell 2.0 branding for both US and Canada. Websites currently featuring holiday imagery.

United States

Canada (English & French)

Holiday Sampling

Marketing Campaigns 

Annual marketing calendar developed to facilitate various campaigns through the year. Including weekly email campaigns that consists of general prospecting, targeted industries, and customers. Social media advertising and weekly posts, as well as trade publication advertising and trade shows.

Focused Areas:

- Healthcare
- Education
- Government
- Automotive
- Social Services
- Manufacturing
- Financial Services
- Hospitality
- Real Estate
- Recruiting & Staffing
- Consumer Goods
- Event Services
- Human Resources 		- Incentive Programs
- Corporate Gifting
- Referral Programs
- Customer Loyalty
- Employee Incentives
- Employee Performance
- Employee Rewards
- Employe Recognition
- Employee Safety
- Sales Incentives
- Employee Satisfaction
- Employee Engagement
- Holidays

Everyday Strategic Campaigns

- Buyer Intent Marketing - $264k
- GovSpend - $154k
- LinkedIn US - $96k / 48k Impressions
- LinkedIn Canada - $11k  / 18k Impressions

Sampling

US Specialty Campaign 

Shell Partner Engagement

Establish a campaign that targets Shell Partner Relationships and consideration for Shell support by direct engagement.

  • Launching December 2024  with T-Mobile.
  • Built distribution list of prospectives that engages recipients on the benefits of incorporating the Shell Gift Card into their incentive and reward programs.
  • Target audience includes management, sales, HR, and key decision-makers responsible for implementing/ maintaining programs.
  • Tailored messaging to meet the objectives for each partner.
  • For consideration,  introduction from Shell to direct contacts for various partners.

High Concentrated Shell Locations Campaign

A campaign built around businesses that have a high concentration of Shell locations, launched October 2024.

  • Built database of businesses near high concentration Shell locations by City.
  • 4,020 businesses in 9 cities - Austin, Dallas, Houston, Chicago, Indianapolis, Columbus, San Francisco, Sacramento, San Jose.
  • Target audience includes management, sales, HR, Marketing, and key decision-makers responsible for implementing/ maintaining programs.
  • Initial CTR 12% | Sales pending.
  • Q1 schedule includes Atlanta and Birmingham.

US Specialty Campaign 

B2B Free Shipping Promotion

A holiday campaign to increase holiday sales.

  • Customer campaign that offers free shipping for orders over $5k.
  • Launched October.
  • 6k sent with 18% CTR.
  • YTD 24% lift.

Gift Card Bonus with Purchase Promotion for Shell Corporate

A holiday campaign to increase holiday sales.

  • Sales campaign offering a Bonus $50 SGC with $2500 SGC purchase. Available for new and existing customers.
  • Launched November 11.

Canada Specialty Campaign 

B2B Auto Dealership Direct Mail Campaign

A targeted campaign to auto dealerships throughout Canada, offering recipients a Mystery Amount Gift Card when calling to learn more.

  • Built distribution list of auto dealership prospectives throughout Canada (except Quebec).
  • Campaign launched November to 250 locations.
  • 19 respondents, sales team working through.

2025 Trade Show & Online Publication Advertising Considerations

  • Expand Direct Mail promotion to other industries, including healthcare, non-profit, and education.
  • Trade show considerations including PIP Show, ISSA Show, Incentive Works, and HRPA.
  • Online Publication Advertising considerations (HR & Safety) including HR Professional Now and OHS CA.