Marketing Overview

Shell Gift Card Websites

United States

Canada

Banner Sampling

Marketing Campaigns

Annual marketing calendar developed to facilitate various campaigns through the year. Including weekly email campaigns that consists of general prospecting, targeted industries, as well as active and inactive customers. Social media advertising and weekly posts, as well as trade publication advertising and trade shows.

Targeted Areas:

- Automotive
- Consumer Goods
- Education
- Event Services
- Financial Services
- Government
- Healthcare
- Human Resources
- Manufacturing
- Non-Profits
- Recruiting & Staffing
- Social Services
- Technology
- Corporate Gifting
- Customer Loyalty
- Employee Engagement
- Employee Incentives
- Employee Performance
- Employe Recognition
- Employee Rewards
- Employee Safety
- Employee Satisfaction
- Holidays
- Incentive Programs
- Referral Programs
- Sales Incentives

Everyday Strategic Campaigns

Examples of targeted campaigns including LinkedIn advertisements.

Sampling

Specialty Campaign

Canada B2B Portal Launch

A campaign built to promote the new B2B purchasing portal.  This new Canadian B2B customers targets current customers as well as prospective leads across a variety of industries.

  • Promote the new B2B Portal via email communication.
  • Targeting current customers and prospective leads.
  • Target audiences includes top industries such as Gaming, Healthcare, Education, Human Resources, Non-Profits, and Automotive.
  • Initial campaign is scheduled to launch in September 2026.  
  • Monthly emails will go out targeting various groups. 

Canada Digital Launch

Launch a coordinated campaign across email, the Shell Canada website, Google and LinkedIn advertising, as well as social media channels to build awareness.

  • Introduce Shell eGift Card's key benefits including digital delivery and convenience for businesses. 
  • Target Canadian customers and prospective leads across all top industries such as Healthcare, Gaming, Automotive, Education, Non-Profits, Human Resources, and more. 
  • Campaigns to begin as soon as digital launch is executed - October 2026. 
  • Monthly emails will go out targeting various groups.  

Shell Partner Engagement Campaign

A campaign that targets Shell Partner Relationships and consideration for Shell support by direct engagement. 
Timing: Campaign will be executed when fraud ​mitigation confidence is achieved.

  • Built distribution list of prospectives that engages recipients on the benefits of incorporating the Shell Gift Card into their incentive and reward programs.
  • Target audience includes management, sales, HR, and key decision-makers responsible for implementing/ maintaining programs.
  • Tailored messaging to meet the objectives for each partner.
  • For consideration, introduction from Shell to direct contacts for various partners.
  • Q1 2027 campaign in Canada for consideration and based on potential Partner Relationships.

High Concentrated Shell Locations Campaign

Campaign built around businesses that have a high concentration of Shell locations.
Timing: U.S. Campaign paused, will reengage when fraud mitigation confidence is achieved.

  • Built database of businesses near high concentration Shell locations by City.
  • Targeting cities (example)
    Austin, Dallas, Houston, Chicago, Indianapolis, Columbus, San Francisco, Sacramento, San Jose.
  • Target audience includes management, sales, HR, Marketing, and key decision-makers responsible for implementing/ maintaining programs.
  • Development for Canada underway and will be executed Q1 2027.

Promotional Campaigns

Referral Program

Drive new Shell Gift Card and Shell eGift Card sales through existing customer referrals using a word-of-mouth strategy.

  • Existing customers who can refer other businesses of any type or industry. 
  • This campaign leverages the trust and satisfaction of our current customer base. By incentivizing personal recommendations, we aim to acquire high-quality leads that convert into long-term buyers of Shell Gift Cards and Shell eGift Cards.  

Shipping campaigns to increase sales.

  • Customer campaign that offers free shipping for orders over $5k.
  • Campaign scheduled throughout the year.

B2B Free Shipping Promotion

Gift Card Bonus with Purchase Promotion for Shell Corporate

Holiday campaign to increase holiday sales.

  • Sales campaign offering a Bonus $50 SGC with $2500 SGC purchase. Available for new and existing customers.